Designing Your Association's Social-Media Campaign
Social media is a powerful tool that can help increase association membership, drive up web traffic, increase public awareness, and raise funds for causes and upcoming events. However, it’s not enough to simply make a page on a popular social-media site. Social media must be used strategically in order to be effective. The following tips will help you design a smart social-media campaign for your association. Establish Goals Before you can begin a social-media campaign, your association must establish goals for the campaign. Read More»